VALS SURVEY Essay Example | Topics and Well Written Essays - 250 words

VALS SURVEY - Essay Example In the wake of distinguishing the trend-setters and experiencers as the VALS for this specific item, an appropriate choice ought to be made on precisely how to speak to them (Christensen, 2011). To start with, to engage the trend-setters, I might want to suggest that the advertiser ought to guarantee that the product is made to be imaginative and appealing. As self-realized customers, the encounters must be tricked to buy the iPad on the off chance that they are persuaded that it is fine and claim to their eyes. This is the main path through which they can see it as an item worth spending their cash on (Kerin, 2012). Then again, to speak to the experiencers, the advertiser ought to guarantee that the iPad is made to speak to an inventive, elegant and novel item that delineates a self-articulation thought. On the off chance that it has such highlights, these shoppers will think about it as the favored ware to buy (Kotler and Keller, 2009). Experiencers are youthful shoppers who intensely spend on in vogue items like iPad that suit their unquenchable preferences for